I turn complicated workflows into useful systems.

I work at the intersection of business operations, automation, AI workflows, and product decisions. I help teams understand what people need, make clear tradeoffs, and build systems that make the work easier to manage.

Shaun Pezeshki smiling in a bright studio

Product-shaped work for practical teams.

I bring a product manager's lens to small-business systems, AI adoption, operations, and technical projects: understand the user, work within the constraints, and ship the version people can actually use.

Product Discovery

Find the real workflow problem behind requests, then turn it into a clear decision about what to build, change, or stop doing.

Workflow Redesign

Map handoffs, edge cases, and team habits so the fix reduces friction without breaking the parts people already trust.

AI-Enabled Operations

Use automation where it shortens busywork, keep human judgment where context matters, and make adoption feel practical.

Implementation Planning

Translate strategy into roadmaps, specs, and buildable next steps across business, design, and technical constraints.

Who I work with

Small Businesses

Turning owner knowledge and day-to-day operations into systems the team can actually use.

Operations-Heavy Teams

Improving repeatable work, handoffs, and exceptions so people spend less time sorting through the same problems.

Brands and Agencies

Connecting client needs, internal capacity, and technical tradeoffs before the work turns into churn.

Product-Minded Teams

Helping frame the user need, business case, and implementation path before everyone starts building.

Shaun connected our legacy systems with modern platforms, transforming how we manage operations and greatly improving overall efficiency.
Travis B., Lucas Group
Shaun helped us bring a 200-year legacy into the modern era. Our new site not only showcases our services but also strengthens our connection with visitors and vendors.
Nicole A., Fulton Fish Cooperative

Stories from work, life, and what I'm still figuring out.

I write about tech, identity, community, career shifts, and the questions that keep coming up along the way.

All Posts
TechnologyMar 5, 2026

AI Is Not Making You More Productive. Yet.

The on-the-ground feedback from people using AI does not match the hype. History tells us why. 6 min read

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We're All Staying on Social Media in 2026 and Here's Why

Logging off is a luxury. For many, being online is not vanity. It is economic, social, and civic survival. 4 min read

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Career DevelopmentMay 19, 2024

Navigating Difficult Client Relationships: When to Say No

Balancing client demands with business integrity is challenging. Here's how Up High Studio handles difficult clients and when it's best to part ways. 3 min read

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Career DevelopmentFeb 26, 2024

Navigating the 2024 Tech Job Market

Discover how networking, skill development, and avant-garde approaches can guide you to your next opportunity. 3 min read

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Shaun Pezeshki sitting and smiling

Who I am shapes how I work.

I'm a technical strategist with over 14 years of experience across marketing, development, automation, and client work. My advocacy and writing are part of the same practice: listening closely, noticing patterns, and making complex human systems easier to navigate.

About Shaun

Hiring for product, improving a workflow, or trying to make AI useful at work?